FOR IMMEDIATE RELEASE
January 15 2003

Doreen Cheng trainingrounds@sporthorsecm.com
Tel.: 6220 0306, ext. 102

SINGAPOREANS RIDE TO ASIAN GAMES!  
Sport Horse Communication & Management Pte Ltd launches Sport Horse Training Rounds 2003 at the Bukit Timah Saddle Club.

Singapore – January 15, 2003. Sport Horse Communication & Management Pte Ltd (SHCM), a newly formed service provider in the equestrian industry, will kick-off the first-ever Sport Horse Training Rounds 2003 in Singapore on January 26, 2003 at the Bukit Timah Saddle Club.

Sport Horse Training Rounds will be organized regularly from January through December 2003 to provide Singapore-based riders with an opportunity to practice their skills in competition conditions and train their horses to the higher level of National and International competitions, such as regional World Cup series and the next Asian Games.

Sport Horse Training Rounds 2003 will be conducted in the well-known equestrian disciplines – Dressage and Showjumping. Prizes will be given at the end of the year to award riders of different levels in both disciplines. The first training showjumping round will be held on Sunday, January 26 at the Bukit Timah Saddle Club.

The agreement with the Bukit Timah Saddle Club grants the organizer, Sport Horse Communication & Management (SHCM), the right to organize various equestrian events in the BTSC in the year 2003. “We are delighted to announce our first agreement with BTSC, one of the two equestrian clubs in Singapore,“ said Alla Poloumieva, President of SHCM, “Sport Horse Training Rounds 2003 is the first step towards further development of equestrian sport in Singapore. As the name of the competition suggests, it’s a training opportunity for everyone, from beginner to advanced rider.” “We are happy to work with Sport Horse Communication & Management and all Singapore’s horse riding clubs and associations to bring equestrian sports closer to the people and the schools,” - said Leong Horn Kee, the President of the Equestrian Federation of Singapore (EFS) and the Chairman of the Bukit Timah Saddle Club (BTSC).

SHCM’s aim is to serve the prestige of equestrian sport and to help create a good understanding of the nature of the sport in Singapore, as well as provide quality opportunities for education and training at the local level throughout a number of equestrian events, including competitions, seminars, talks, conferences and sport specific courses.

 The company will work closely with the EFS (Equestrian Federation of Singapore), the regulatory body for the equestrian sport in Singapore, Singapore’s two equestrian clubs – Bukit Timah Saddle Club and Singapore Polo Club, as well as all individuals, groups and organizations in the equestrian sport in Singapore and South East Asia.

For the sponsorship enquiries and competition details email trainingrounds@sporthorsecm.com or call Doreen Cheng at +65 224-6795, x102.

About Sport Horse Communication & Management Pte Ltd
Sport Horse Communication & Management is a consulting firm and a service provider in the equestrian sector. The company services include market research, management and marketing consulting, strategic planning, organizing and management of the equestrian events and arranging sponsorships. For more information visit www.sporthorsecm.com.

About Bukit Timah Saddle Club
Located on the property of the former Singapore Turf Club, the BTSC off Eng Neo Avenue was established in 1951 by the general public with the support of Singapore Turf Club. Its aim is to promote horse riding and equestrian sport as well as to extend the lives of retired thoroughbred racehorses. For more information visit: www.btsc.org.sg