Despite a long tradition and an estimated 9 million horses in China, its emerging professional horse industry still lack knowledge and access to international horse breeders, trainers and suppliers of the latest professional equine equipment and services. Most competition horses are already sourced from overseas with current demand put about 1,000 per year and this is projected to grow by up to 500% over the coming years. It is clear to see that China’s professional horse industry does have the desire and wealth to acquire this expertise!
With the authorities in China keen to develop the horse sport industry at all levels, exhibiting at the China Horse Fair 2009 represent an excellent opportunity for international suppliers to enter the market now and position themselves for future growth.
For example, the government funded national horse racing teams have started to recruit overseas coaches, nutrition specialist and healthcare experts to improve the quality of horse training and management. Also essential investment is being made to ensure a comprehensive and high quality equestrian infrastructure, is put in place that include quality horses, trainers and veterinarians etc., so enabling its riders to go and complete against the top Western teams.
Through its own research in the China Horse Industry Association estimates that the country’s equestrian market has the potential to rapidly develop into a multi-billion US $ industry over the next few years.
In additional, the number of professional riding clubs is rising rapidly to meet the demand for stabling and horse care services both for private horse owners and government funded teams. The clubs also cater the lucrative public market as increasing number of China’s wealthy middle-class discover the pleasure of horse leisure activities. The number of clubs which meet the international standard of facilities and management is expected to ties for international suppliers.
Exhibiting at the China Horse Fair 2009 is a simple and cost effective way for your country to get more information on how we can help you grow your business!